When our organization decided to send your child to one of its eight destinations, LEC also made a commitment to tell you everything about these destinations. And telling you everything also involves a bit of brand culture! Today, our organization invites you to take a closer look at Adidas, a model of success “made in Germany” —and not American, as some might think. So, before your language study trip to Germany, we invite you to learn a little more about the brand with the three stripes!
A company founded in 1948
Adolf Dassler founded the Adidas company three years after the end of World War II—we’ll leave it to you to combine the diminutive of his first name with the first syllable of his last name to figure out the brand name… Determined to make his company the gold standard in sports equipment, he based his business in Herzogenaurach, Bavaria. Since then, the highly successful company has become Europe’s leading sports manufacturer and the world’s second-largest, trailing only its nemesis, Nike.
A language study trip to Germany under the banner of the three-stripe brand
If you wear Adidas gear during your language study trip to Germany, you’re sure to make a big impression! You’ll join the very prestigious club of athletes and teams sponsored by the German brand. Among them are theGerman national soccer team, Olympique de Marseille and Olympique Lyonnais, sprinters Yohan Blake and Tyson Gay, and even tennis players Andy Murray and Jo-Wilfried Tsonga. Quite the lineup!