A language study trip is also an opportunity to learn a little more about what you think you already know. Today, as part of your language study trip to Germany, LEC would like to focus on BMW. While the propeller-logo brand is just as well-known on one side of the Rhine as on the other, there are undoubtedly a few little facts about it that you may not yet know.
On the grounds of Bayerische Motoren Werke
Originally, BMW consisted of two companies: Rapp Motorenwerke on one side and Gustav Otto Flugmaschinenfrabrik on the other. When the two companies merged during World War II, the result was named Bayerische Motoren Werke, or the Bavarian Motor Works. Behind this name, a symbol of Bavarian craftsmanship, lies one of the most famous acronyms: BMW.
A language study trip to Germany to learn more about the BMW legend
At the time, BMW focused its operations on aircraft engines; in fact, that’s where its blue-and-white logo originated. Once the war ended, BMW was barred from continuing in that field, so the company shifted its focus to designing engines for cars, motorcycles, and heavy-duty vehicles. The legend was born.
BMW, the epitome of German luxury
During your language study trip to Germany, chances are you’ll come across some of the models that have made BMW famous—a brand that has become the epitome of German-made automotive luxury after narrowly avoiding bankruptcy in the aftermath of World War II.